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Privacy Policy

At Botanic Aura, we value your privacy and are committed to protecting your personal information in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

1. What Information We Collect

We may collect the following types of personal information when you use our website or services:

  • Name, email address, contact number, billing and shipping address

  • Payment details (processed securely via third-party platforms; we do not store full card details)

  • Order and transaction history

  • Account login details, if applicable

  • Your preferences and feedback

  • Device information, IP address, browser type, and pages visited via cookies and tracking technologies

2. How We Collect Information

We collect information through:

  • Direct interactions (e.g., placing an order, contacting customer support)

  • Account creation or newsletter subscription

  • Cookies and analytics tools like Google Analytics

3. How We Use Your Information

We use your personal information for the following purposes:

  • Processing and fulfilling your orders

  • Providing customer support

  • Communicating updates, offers, and promotions (only if you opt-in)

  • Improving our products, services, and website performance

  • Meeting legal and regulatory requirements

4. Marketing Communications

If you opt in to receive marketing communications, we may use your contact details to send promotional emails, special offers, or updates. You can unsubscribe at any time using the link in our emails or by contacting us directly.

5. Cookies and Tracking Technologies

Our website uses cookies and similar tracking tools to:

  • Enhance website functionality and user experience

  • Analyze website traffic and usage patterns

  • Remember your preferences

You can disable cookies via your browser settings; however, some site features may not function properly as a result.

6. Sharing Your Information

We do not sell, rent, or trade your personal information. We may share information with:

  • Payment gateway providers (e.g., Stripe, PayPal)

  • Delivery partners and logistics providers

  • IT and website service providers (e.g., hosting, analytics)

  • Legal or regulatory bodies if required by law

7. Data Security

We take reasonable steps to protect your information from misuse, interference, loss, unauthorized access, modification, or disclosure. This includes:

  • SSL encryption

  • Secure storage of physical and electronic records

  • Restricting access to personal information on a need-to-know basis

8. Access and Correction

You have the right to:

  • Request access to your personal information

  • Request correction of your information if it is inaccurate or out of date

To exercise these rights, contact us at [insert contact email].

9. Retention of Information

We retain your personal information only as long as necessary for the purposes outlined in this policy or as required by law.

10. Third-Party Websites

Our website may contain links to third-party sites. We are not responsible for the privacy practices or content of those websites.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website. Continued use of our services after changes implies acceptance of the updated policy.

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